Digital Marketing- A great path to choose

“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan

Do you want to pursue a career that is laden with great potentialities for development? 

Are you in search of a career that is dynamic and fast-paced? Then a career in digital marketing is the right choice for you! Digital marketing is one of those rare gems that have such interesting facets which provide a lot of career opportunities for a newbie as well as for an experienced professional. 

Sound technical knowledge along with inherent skills such as a desire to learn, creativity and being a passionate team leader are all the requisites to succeed in this field. If you have all these in you, then digital marketing is the right option for you!

Why is Digital Marketing the Next Future?

Digital Marketing is the trend these days. It paves the way as to how future marketing would take place in a smarter way. Literally, everything and everyone is online these days. So, instead of going the conventional and traditional way, going digital is the best option for effective marketing. Besides, one can track and monitor the marketing results in minutes. Depending on the response rates of the customers, the next campaign for product marketing can be planned. The crux is that the digital era is here and all these can happen in real time. According to The Statistics Portal, Digital marketing has become an interesting career avenue because of the fast addition to the digital population of India. Over an estimate of 460 million internet users, India has been ranked as the second largest online market, ranked only behind China. It is estimated that by 2021, there will be around 635.8 million internet users in India.

Why choose Digital Marketing as a Career?

Digital Marketing as an industry is flourishing. The prospects are increasing by leaps and bounds. The new enterprises are becoming more reliant on digital marketing to enhance up their productivity. The recent years have witnessed a prominent boost in this realm. Well defined job profiles, good pay package and broad objectives are all part of the deal of online marketing.

The excerpts below provide us valuable insights of the pros of having a career in
digital marketing: –


Give a Kick start to your Career:

Discover the Professional in you. In other conventional careers, one has to be a graduate and have a job to gain experience and create one’s portfolio. In the digital marketing world, it is a different story altogether. Even before you have a strong footing in the workplace, digital marketing can have ample opportunities for you to explore. Want to impress your potential employers? Want to ensure that you get selected for your dream job? Well! Showcase your talents than through social media. Build a powerful social media presence. Invest in your own blog and participate in productive online contributions. Invest in Twitter and LinkedIn to create a strong impact. And next time when you are sitting in front of your recruiter, do ensure that he has a glimpse into all these hidden attributes of yours. Taking the smart initiatives would help you to land up with a lucrative job position and good pay package.

Earn a good pay package:

With an impressive upsurge in the scope of digital marketing; one can expect to avail the best pay package at the end of the day. There is a mismatch in the demand and supply of digital professionals. They are inversely related to each other. The demand for marketing professionals is more and the supply is meager. This mismatch proves to be conducive to the employees. If you are an expert in the required domain, you have a higher chance of negotiating across the table for a good package. The salaries of the digital professionals have been rising over the past few years. Several profiles like Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC) and many others have witnessed a hike in their salaries.

Be Flexible and work at your pace:

Nowadays employees want flexible working hours. This allows them to create a balance between their work and personal lives. The good news is that digital marketing careers come with lots of flexibility. Nothing is stipulated when it comes to time and location. You completely work online. So you don’t need to worry about the working location. You can be in the comfort zone of your home and work at your sweet pace.


The way forward

So job seekers this is the right time to decide, which way you want to go. Once you are clear and focused, start to learn the tricks of digital marketing. You can start to learn by reading blogs, watching videos and downloading eBooks. This way you shall come to know about the major players in your chosen area. Once this is done, try to earn a certification to enhance your knowledge and credibility. And you are all set to conquer the world of digital marketing.